Bringing Freshness to the Okanagan

Using digital marketing to grow brand awareness in new markets, and tell an exciting local story.

Launching a new product to over 600 grocery stores in Western Canada when you are an unknown brand can be a challenge.  For Vegpro International, a leading producer of fresh salad and vegetables in Canada, entering the produce market in Western Canada meant needing a strong marketing presence.  

The goal was to use multiple digital marketing channels to tell the story of how the production, washing and packaging of field-grown lettuces is happening at a new 70,000 Sq.ft. facility in Coldstream, BC.  The digital marketing strategy leveraged paid and organic search engine marketing, social media, content marketing, geofencing, and influencer marketing to tell this story.