A branding refresh and campaign to drive the right audience to the heart of the Kootenays.
Beautiful British Columbia is abundant with culture, vast terrain, decadent food and hundreds of small towns trying to drive tourism. So why does one choose to visit Nelson & Kootenay Lake over other destinations? That was our job to figure out.
This started with a lengthy deep dive into those visiting and understanding their purchasing habits, desires and pain points. Once we pinpointed the audiences we wanted to target, we were able to uncover valuable insights that paved a clear path forward.
The result was the creation of the ‘Our 9-5’ campaign. A positive play on a negative phrase. Through combining a clock motif with tailored activities that resonate with the audience, we were able to portray not only the juxtaposition against their chaotic daily routine, but the vast ways their day could be spent in the region.
From Nelson & Kootenay Lake Tourism
“Our experience with Csek Creative has been nothing short of exceptional. Their strategic approach, creativity and dedication to our organization’s brand has improved our online presence and boosted visitor engagement. The team’s expertise in crafting compelling campaigns truly sets them apart, making them an invaluable asset to any business.”