The use of emotional marketing to highlight all of life’s milestones that occur on the floor of your home.
Flooring is often considered a mundane topic that fails to capture much interest, but when you illustrate how flooring plays an important role in life’s milestones, suddenly, it takes on a deeper and more meaningful purpose. Flooring goes beyond being a surface you walk on; instead, it becomes the foundation of many precious moments. This deeper connection ensures that the viewer can instantly understand the significance of having quality flooring.
Our services:
Campaign Development
Digital Advertising
SEO
Website Creation
Sector
Flooring
Check out our partner
kelownafloors.ca
Through the ‘Flooring That Fits Your Life” campaign, we were not only able to infuse floors with emotional resonance, we were able to showcase all the variations of quality flooring available at Kelowna Floors. While not stealing the spotlight, these flooring variations remained the constant backdrop for all the memories unfolding above them.
Through emotional marketing, we were able to connect with the community on a deeper level. Choosing an approach that prioritized authenticity over a sales-driven agenda, we intentionally crafted our messaging to resonate with the genuine emotions and values of the audience. This deliberate strategy not only resonated with our target demographic but also laid the foundation for a trusting relationship and fostered a sense of authenticity and transparency with Kelowna Floors.
Our adeptness in connecting with the audience’s emotions proved to be a highly successful strategy, resulting in increased audience engagement on social platforms and qualified leads.
After the campaign launched, we monitored it closely and discovered that the most engaged audience consisted of men and women aged 65 and above. With this information, we strategically adjusted the campaign by incorporating imagery and messaging tailored to resonate with this age group.
After the campaign launched, we monitored it closely and discovered that the most engaged audience consisted of men and women aged 65 and above. With this information, we strategically adjusted the campaign by incorporating imagery and messaging tailored to resonate with this age group.
From Kelowna Floors
“Csek Creative offers an amazing team of professionals to execute any and all marketing needs we’ve had, as well as they’ve built us a beautiful and functional website, with an easy-to-use “server-side”. Everyone is knowledgeable, kind, and they take the time to educate us on the ever-evolving online marketing space. They’re willing to work within any budget, and helped us determine where best to spend our advertising dollars. We’ve worked with other marketing companies in the past, and are very happy where we are now.”
