Lakeshore Vein & Aesthetics Clinic

The Event of the Year

Lakeshore Vein & Aesthetics Clinic | The Event of the Year

The event that brought success to a local medical aesthetics legend.

The holidays are a time for giving, and that is exactly what Lakeshore Vein & Aesthetics Clinic did during Cyber Week of 2023. Through a VIP experience, they granted exclusive access to existing patients through a password-protected website. What they didn’t know was that the event was about to accelerate their customer retention and sales at an unprecedented rate.

Our services:

  • Campaign Strategy

  • Website & E-commerce

  • Digital Ads

  • Social Media


Medical & Cosmetic Services

Lakeshore Vein & Aesthetics Clinic approached us with a vision to reshape their holiday event strategy. While specific sales figures remain confidential, the aim was clear: run a wicked sale that showed our appreciation to the community while increasing sales and engagement.

In partnership with the clinic, we conceived a 10-day VIP appreciation event, granting exclusive access to existing patients through a password-protected website. Through this, we hoped to show appreciation for the continuous support from the community. 
Lakeshore Vein Event
Since it was the season of giving, Lakeshore Vein wanted to make sure that they were giving back to the community, so a percentage of event sales went to a local charity. This initiative not only aligned with the clinic’s values but also contributed to a positive brand image.

Our partnership involved developing and integrating Shopify for online sales. Utilizing Mailchimp, we created newsletters that showcased the clinic’s vision and kept patients informed about event details and exclusive offerings.

Now that we had the perfect sale planned, how were we going to get people excited about it? A sale isn’t truly a sale without anticipation and urgency. Through targeted texting campaigns to a tailored patient database, we ensured each and every patient received a personalized appreciation message and an invitation to participate.
As soon as the event became public, local media outlets were spreading the word like wildfire and driving traffic with coordinated stories – it was the talk of the town. To amplify our reach, we utilized their social media channels and ad accounts to ensure a bold online presence that people wouldn’t be able to ignore.

Lakeshore vein event
Through comprehensive tracking tools and reports, we gauged the effectiveness of our strategies throughout the event and confirmed our inclinations that this event was, in fact, a success. You don’t have to take our word for it, we have the data to back it up and the numbers don’t lie. 

In the first year of implementing the new event plan, the clinic saw revenue increase by 1,035% over the previous year’s efforts. In the second year, another 70% increase in revenue and a 16% increase in average order value across all online sales.
This legendary event paved the way for a collaborative partnership between Csek Creative and Lakeshore Vein. Together, we achieved remarkable growth, witnessing substantial increases in event participation, engagement, and revenue. Since then, we have helped Lakeshore Vein continue to grow its online presence and become a legend in the medical aesthetics realm.

From Lakeshore Vein

“The best marketing I’ve ever done. It’s been brilliant in strategic planning, and really helped us execute and deliver professional and premium care.”
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