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The 80/20 Rule
and how to apply it to your social media

Published: May 25 2017

The 80/20 Rule, also known as the Pareto Principle, has long been a successful strategy in the world of balancing. In business it’s an important management principle, when it comes to social media, it’s the cardinal rule. 20% of your content should be used to promote your brand and sell your products or services, and 80% should be used for enticing and unexpected content that engages your audience, such as an inside look of a day at the office or employees out for a lunch meeting. The key point here, is that people use social media to be social, they are not interested in being annoyed and pressured by a hard online sales pitch. Remember to use your social media channel to build a relationship and community with your followers, so that they will want to be a part of your brand!

Let’s break it down. What does the promoting side of your brand content look like? What does the 80% entail?


  • Information about your brand that benefits your audience and customers

  • Highlight discounts, special offers and promotions

  • Implement call-to-actions that will lead to a future sale



  • Enticing content that interests your audience

  • Reposts, shares, tweets - shareable, relatable content

  • Advice and tips from your employees

  • Exclusive information for your followers

  • Inside access to your company culture and behind the scenes happenings


Businesses that focus only on their needs and only on their gain, will have an audience that will tune them out and quickly stop growing as a community. Remember, your social media followers want to be able to relate to you and your business and you will greatly benefit from doing so!

Still unsure about what content you should be posting? Contact us at Csek Creative - we love to help!