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Mobile Projected to Overtake the Desktop Users by 2015

Published: October 09 2012

With that headline in mind, your online property or more simply, your website, needs to be able to deliver content to mobile devices. Right now we are seeing between 20% to 40% of traffic coming from mobile devices on Canadian web properties. This number is growing rapidly and if you believe the headline, it will dwarf the traditional desktop user in a short space of time.

Mobile devices are showing explosive growth and the users are demanding more content from the websites they visit. Mobile devices include the dominant iPhone, the surging Samsung phones, Blackberries, iPads, the (soon to be very popular) Microsoft Surface, and a whole bunch of other devices.
Apps were all the rage when 'smart' devices were first introduced. You had to develop an app to make any website, game, or tool useful on handhelds. As mobile browsers became better on these devices, knock-down or scaled versions of websites became more prevalent. Now we are seeing the Responsive Web Design take off.
Users of mobile devices want the same content that is delivered to them on their desktop, provided to their mobile device. Responsive design does just that. It delivers the full website experience to the user across all screen sizes, while being optimized for each individual resolution. It also allows the website owner to have one property that caters to all devices, saving time and money on updates and future development.
To illustrate the responsive design we have put together some images of how WelcometoKelowna.com works on various devices.

Considering the alternatives, a Responsive Design will save you money in development costs. You will also save time, as you will only have one property to work with and you will be able to deliver the same content to users no matter their device, within reason.

If you have a question or a comment, let us know! We would love to hear from you.