Marketing is a marathon,
not a sprint

Published: August 04 2017

Marketing is a marathon, not a sprint.

Let me set the stage. You’ve hired a marketing company, you’ve poured your hard earned money into launching a campaign to show your product or service to the masses and you’re ready to see the sales come racing in or start getting calls from the media, eager to share the story of your brand. Woah, slow down there Sally.

Launching a marketing campaign and working with professionals is a great way to get word out about your business, but the key ingredient in the mix is patience. Marketing builds exposure and brings customers to your brand, but it takes time.

Take Facebook for example. You may post an ad to Facebook and see that in 24 hours it reaches 100 people, but as that ad is shared into different groups of Facebook friends, that reach is going to grow and grow, and two weeks later it may have a reach of 10,000.

At Csek Creative, we know the importance of developing a proper strategy, which is why we take the first month of your marketing campaign to dig deep into your business and industry, and develop a foolproof strategy to take your brand to the next level and accomplish your goals.

Remember, it’s not about simply executing the tactics of your campaign; it’s about using each step to develop a relationship with your desired audience and make them love your brand. If you invest in the process, the sales and media attention are sure to follow.