Published: June 18 2014
While Csek Creative is best known as one of the top website design firms in the Okanagan Valley, changes in the marketing and advertising landscape in recent years now allow us to assist our clients with their marketing needs too.
That’s a great question! These days, website design firms are uniquely positioned to have a better and more thorough understanding of current and future marketing trends. As more and more advertising moves online, business owners are turning to the people who know web best - their website team. At Csek Creative, we have worked with clients to help navigate both online and traditional marketing, taking into account their unique brand, target audience, budget, and goals.
Absolutely. Using tools like Google Analytics, we can assess the effectiveness of all of your marketing campaigns. We can measure the flow of traffic to your website and see if your website visits have increased and if the quality of traffic warrants the dollars spent. Whether you are advertising on Facebook, on radio, or on a billboard, we should be able to see an increase in traffic to your website when a new advertising campaign is launched. From there, we can analyze the results and refine the message (or the medium) moving forward and increase the efficiency of the next marketing campaign.
Unfortunately, there is no perfect answer to this question. Where you should spend your marketing dollars is completely dependent on the market you want to reach and the goals you are trying to achieve. The primary goal will be to generate solid leads. While one advertising opportunity may reach the most people for a minimal spend, it may not generate quality leads and vice versa. We have assisted our clients with the allocation of their marketing budgets in everything from Google Adwords and social media advertising to radio, billboards, newspapers, and online media. At the end of the day, a good marketing team should be able to help you make a decision that will result in the greatest return on investment for your company and offer the proof of its success.
Because we are constantly analyzing the efforts of your marketing campaigns through your website, we are uniquely positioned to monitor any potential pain points on the website itself. We may be able to generate a significant amount of traffic to your website through a campaign, but if they are leaving as soon as they get there, something is clearly wrong. As a website design company, we are able to make small changes and offer suggestions for improvements that can improve the quality of the leads generated and drive website traffic through the sales funnel. It could be as simple as changing the colour of your “Contact Us” button, or as thorough as a move to a new responsive website. Either way, the market will tell us what we need to do to generate leads for your business.
The first step is an initial meeting to review your current marketing efforts and analyze your website data and traffic. We can’t know where we are going if we don’t know where we have been and this is an important step in the measurement of future success. From there, you can determine whether or not you would like to work with us. If we move forward, we will formulate a plan that meets your marketing needs. This plan can include different advertising platforms, ad creative and copy, the purchasing of marketing space, and regular monitoring and reporting. Easy peasy!
If you would like to learn more or schedule an appointment to discuss your marketing needs, you can contact Nikki Csek at [email protected] or call 1-866-862-8010.
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