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Getting the 411 about SEO

Published: January 26 2017

When you have a question and don’t know the answer where do you go to find it? Today, most people will reach for answers on the magical search engine known as Google.

Now, imagine a potential client has a question. For example “what is SEO?” You want to capitalize on this opportunity. It’s the perfect time to profile your company while offering a hand to a potential client. To do this, ensure you come up first in Google searches by boosting your SEO.

SEO or Search Engine Optimization, contributes to how your website appears on a search box, such as Google. The better the SEO your website has, the higher your company comes up in a search engine. So, what’s the simplest way to achieving SEO? Think about what you’re typing into Google first. The words and phrases on your page are the way that ‘Googlers’ are going to come across your website in a search engine.

Why does a website need SEO?


Okay, it’s time to come clean. You’re actually reading a tactic to combat SEO right now. We’ve created this blog post to not only be informative to our clients, but to also boost our Google rankings. As a marketing company we work with companies to boost their SEO and get better reviews, but in writing about it, it is also targeting searchers who are looking for help in SEO thus giving Csek Creative a higher Google ranking.

Google ranks websites by how relevant they are to Google searches. To boost your SEO make sure that your website includes as many relevant keywords and phrases as possible.

If the searcher is looking for a website and marketing company, then these words should be stated throughout your site’s pages. People are looking for what your business offers and the simplest way for them to find your site is through the words on your pages.   

Capitalizing on search engine terms and phrases can place a huge benefit on your company’s search optimization. Failure to do so can be detrimental to how people come, or don’t come, across your website.

How can I maximize my SEO?


Besides using terms and phrases throughout your website, keep your site updated and consistent. For example, blog posts relevant to your business or industry will boost Google rankings.

An important feature of SEO is promoting website simplicity. It should be simple for users to find and for search engines to understand. Simplifying helps a search engine understand what the page is all about.

Make sure your content gets published and seen


However, don’t get ahead of yourself. When it comes to SEO there is a fine line. If you are repetitive with your phrases to try and get a higher SEO, Google will see it as spam and will penalize your website. So, repeating that Csek Creative is a marketing and website company, that markets and creates websites in Kelowna, for all your marketing and website needs, isn’t going to get you anywhere.

Reactions to the content on your site is what search engines are looking for. The more reactions, comments or links shared, the more your content seems relevant and important. It’s one thing to create a blog post, but it’s important to share it on multiple platforms. Don’t be afraid to repost older, but relevant content! Dig through your blog posts and see if there are any you can reuse to boost your SEO.

Starting New


When it’s time to start a new website, it’s common to see your business lose its Google rankings. Why? Because your online presence is starting from square one. The best way to boost your SEO at this point is to stay relevant!

Armed with a team of designers, developers, and content writers who literally make boosting SEO their day job, Csek Creative is perfectly capable of ensuring you stay at the top of the Google ranking game.