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Featured Project: Dinoflex Group

Published: January 18 2011

Dinoflex is committed to delivering high quality, recycled rubber products in an environmentally sustainable manner. All Dinoflex products contribute towards LEED (Leadership in Energy and Environmental Design), and their Indoor products are Floorscore certified for use in high performance schools and office buildings.
Dinoflex Group LP was recently recognized as one of BC's top manufacturers by the Canadian Manufacturers and Exporters Association and the Ministry of Technology, Trade and Economic Development. After receiving this recognition, Dinoflex chose Csek Creative to redesign and rebuild its website as part of the company's continuing strategy to improve its current business footprint in domestic and international marketplaces.
The primary goal of the project was to create a promotion and a resource centre for resellers and installers of Dinoflex's recycled rubber products. As Dinoflex's product lineup is growing all the time and current products continue to evolve, the company needed a website solution that could be quickly and easily updated to accurately communicate product development. Technical features for the website include:
  • Csek Creative's content management system - .cms.
  • Featured Product Shout-out box on the homepage.
  • Image slideshow on the homepage featuring sample product installation projects.
  • Distributors' area where content is published exclusively for distributors.
  • Find A Sales Rep feature where distributors and installers can use their location information to contact the appropriate representative.
Virtually all content and the sales rep location database are managed by the sales and marketing team at Dinoflex Group LP.
Custom website design needed to address user-friendly access to website features and content while creating a consistent branding experience with traditional media / marketing initiatives already in play.
The result is a well-designed, user-friendly online experience that will help Dinoflex Group LP effectively promote its products and support its customers for years to come.