Top 3 reasons why your business should be using YouTube

Published: July 06 2017

Do you know who owns YouTube? If you guessed Google - you’re right!

Google takes the name as the number one search engine in the world, and the place where you want your business to be! When it comes to ranking your business in their search engine, Google favours businesses that utilize their tools, and videos originating from the site rank quite high in search engines, making YouTube a no-brainer!

You can improve your Google ranking by connecting with your customers using engaging video content. It’s incredibly easy for consumers to search any product or brand on Youtube and find someone who will be talking about it, reviewing it or maybe even creating a tutorial on how they use it.

 

Here are a few of the reasons why your business needs to be active on YouTube.

 

Reach

 

YouTube is no longer only used by the young generation of millennials. In fact, it has become a powerful platform used by millions of Canadians and consumers all over the world. Over 180 million people are turning to YouTube for the video content they love - proving that video marketing is no fad!

In the world of search engines, YouTube now ranks second among the highest amount of searches online over all other sites. Meaning consumers are looking for product testimonials, tutorials, and brands they can relate to on YouTube. Not only is there a massive population of potential customers to tap into, YouTube is also extremely user friendly and accessible. There are over 1.5 billion people logging into YouTube on a monthly basis, reaching 30 million viewers per day!

The consumer-loved videos found on YouTube can be shared and viewed by nearly every mobile device on the market, and now by many new televisions and gaming systems. People have the ability to access YouTube exactly when they want and where they want. It’s important to provide access to the content and information your potential customers are searching for, as more viewers are watching TV on YouTube and YouTube on TV more than ever before!

 

Community + Company Culture

 

Your company culture is the lifeblood of your business and brand. Today’s consumers are attracted to creative, credible, ‘down-to-earth’ brands that they can relate to. Not to mention that talent is attracted to a great culture, and a great culture lets your talent thrive!

Video content has the ability to string those emotional chords which are much more powerful than text or pictures. Being able to connect on a more emotional level with potential consumers will create more interest, engagement, loyalty and genuine excitement about your brand and products!

YouTube is a fantastic platform to showcase your company culture and build your brand’s community. With over one billion hours of content watched on YouTube on a daily basis, there is truly no better way to connect with your current followers and future customers.

 

SEO & Traffic

 

Having more content, such as video, available across different platforms and correctly tagging your video content, can certainly help to boost your Search Engine Optimization! This will enable you to increase your website’s popularity while giving you a rad competitive advantage.

Every video you post to your channel can be specifically tagged and descriptive, increasing the odds that your brand name and online channels will appear in organic searches for keywords associated with your business.

Having a popular video on YouTube has the potential to result in more clicks and link-backs to your website, which can then increase the ranking of the site in keyword searches. With this increased traffic, your YouTube video can indirectly have a very positive effect on your website rankings!

Don't hesitate to get your business on board and think about how you can use video to enhance your brand.

Got the account but don’t know what to film? At Csek Creative we are more than happy to discuss creating engaging video content for your business! Give us a call at 250-862-8010.