Dear 2025: A Love (and Hate) Letter from Marketers on the Hottest Marketing Trends
Dear 2025,
Let’s talk. We’ve been hearing a lot about you. You’re coming in hot, bringing a whole new set of marketing trends, and we’re both excited and terrified. You’ve got some serious potential to make our lives easier (we’re looking at you, AI), but also some trends that are just… well, let’s say, “a little too thirsty.” So, buckle up as we dive into the 2025 marketing trends we’re totally ready for—and the ones we can’t wait to see vanish like last season’s influencer drama.

THE LOVE: 2025 Marketing Trends That Are Actually Great
1. Generative AI: Our New Best Friend (and Personal Assistant)
Let’s start with the real star of 2025: Generative AI. If 2024 was the year AI made us say, “Okay, fine, you’re useful,” 2025 is when it truly clicks—from content creation to personalized email campaigns. It’s like having a creative genius who’s always on—ready to brainstorm, optimize, and even crack a joke or two. We’re here for it.
Pro Tip: Don’t be that person who lets AI do everything and forgets to add their unique touch. It’s a co-pilot, not a replacement.
2. Hyper-Personalization: Not Just for Netflix Anymore
2025 marketing trends are going deep into personalization, and we mean deep. Imagine your customers getting an email that feels like it was written just for them. Well, because it is! With advances in AI and machine learning, businesses can offer recommendations that are so spot-on it’s like they’ve read their customers’ minds. People want to feel like you get them—like you’re speaking directly to them, not at them. It’s no longer just about “personalization at scale”; it’s personalization on another level.
Real-World Example: Think Amazon, but for every industry. Imagine offering customers tailored product recommendations in real time based on browsing behaviour and previous purchases. Now that’s the future we want.
3. Video Content (Still and Forever)
We all know video is king, but in 2025, it’s wearing a crown of interactive jewels. Users aren’t just watching your video; they’re engaging with it. Think gamified video ads or shoppable videos that turn passive viewing into an experience. Social media platforms are stepping it up—TikTok, Instagram Reels, and YouTube Shorts are the real players, and they’re making sure that video content isn’t just eye candy, it’s an opportunity for conversion.
If you’re not hopping on interactive video ads by 2025, you’re practically living in the past (and no one wants that).
THE HATE: 2025 Marketing Trends That Need to Just Stay in 2024
1. The AI Content Overload
Okay, we love AI-generated content (we do), but we need to have a talk about the AI content overkill. Sure, it can crank out blog posts, social media captions, and even catchy headlines at lightning speed, but when every single business jumps on the AI bandwagon without any human creativity or originality, things get… flat. Nothing says “we don’t care” more than cookie-cutter content that feels like a robot wrote it. Please, no more.
Real-World Example: Ever read a blog post that sounds like it came straight from a chatbot? Yeah, we’ve all been there. Let’s not repeat that in 2025.
2. Hashtag Hijacking
We get it. Hashtags are important. They get you found. But in 2025, there’s a fine line between strategic hashtag use and just…well, using every hashtag under the sun in an attempt to trend. We’re not here for it. Brands who stuff hashtags into their posts like they’re trying to win a gold medal for SEO? It’s tired. If you’re jumping on every trending hashtag because you think it will get you visibility, you’re missing the point.
Pro Tip: Hashtags are meant to help your audience find relevant content, not drown in a sea of irrelevant tags. Don’t be that brand.
3. Influencers Who Don’t Even Use the Product
2025 might just be the year we see influencer marketing undergo a much-needed reality check. The trend of influencers promoting products they don’t even use? No thanks. Sure, they have followers, but when the connection feels fake, the audience sees right through it. This year, brands need to get real about who’s representing them. Authenticity is what people are craving, and 2025 is going to demand it more than ever.
So, let’s make a pact: Only collaborate with influencers who genuinely like, use, and believe in your product. Otherwise, save your money—or check out the new Meta AI influencers.

THE MIXED BAG: Trends That Could Go Either Way
1. The Return of Voice Search
Voice search is on the rise, and 2025 will bring even more voice-activated experiences to the table. Hey, we all love asking Siri about the weather or telling Alexa to play our favourite tunes, but voice search for business? Hmm. It’s not exactly user-friendly for every industry just yet. Will voice search be the game-changer we expect? Maybe. Will it require a whole new SEO strategy? Definitely.
Let’s just hope this one doesn’t turn into a trend where everyone’s shouting into their phones in frustration
2. The Metaverse (Still Trying to Find Its Groove)
Okay, the Metaverse is still happening. In 2025, we’ll see businesses attempting to harness its power for marketing campaigns, but we’ve got to admit: we’re a little skeptical. Sure, it’s cool to imagine your brand holding an event in a virtual space, but will customers actually show up? And if they do, are they really engaging with your products, or just exploring a digital playground?
We’re all for being ahead of the curve, but let’s not put the cart before the horse. Metaverse, we’re watching you.
THE CONCLUSION: Embrace the Future, But Don’t Forget Your Roots
Dear 2025, we’re excited, we’re nervous, and we’re ready to embrace what you have to offer. But let’s make a deal: We’ll play with the new tech, ride the AI wave, and push the boundaries of creativity, but we won’t lose sight of what really matters—authenticity, real connections, and providing real value. So here’s to a year of bold experimentation, calculated risks, and, of course, a little bit of chaos.