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How to use Google Analytics to benefit your business

How do you know if your site is reaching the right audience and providing them with relevant and engaging content? With the online world always changing, you want to make sure you’re keeping track of traffic patterns on your website. What better way to help you achieve that than Google Analytics. Google Analytics is the perfect tool to provide statistics regarding how your audience is interacting with your business online.

 

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Read along to learn more about what traffic stats Google Analytics can measure for you!

 

 

The main metrics

 

Traffic Source

How did visitors find you? You need to know where your traffic is coming from because it’s important to know if your visitors are direct, search based or referral. This metric matters because it’s important to have a diverse number of sources for incoming traffic so you can properly strategize to keep them coming! Note: It also allows you to see which traffic sources to invest more in.

 

Bounce Rate

 

Bounce Rate

Bounce rate is the percentage of visits that result in a visitor leaving without clicking to view a second page on your site. There are many factors that affect bounce rate such as landing page design, type of audience and even streaming music and video can have an effect. A couple tips to keep this rate percentage at the right number are getting rid of pop-up ads and providing relevant content. Just remember, bounce rate isn’t always considered a bad thing. Sometimes readers found exactly what they were looking for on their initial page visit.

 

 

Time on page

You know all the time you put into writing an engaging piece of content? This metric is an indicator as to whether users are reading that content, or not. Once you get a good understanding of what your audience spends time on, you can start crafting content that will be sure to engage them.

 

 

New vs. repeat users

New and repeat visitors sort of go hand-in-hand. If you are accruing new visitors, you know what you’ve been doing is working and on the other hand, if visitors are returning, you could say you’re building a loyal following. However, you want to consistently be bringing new visitors to your website, all the while keeping your repeat users. Keep your site relevant and always reconsider strategies and make changes to anywhere that need be.


Google Analytics provides valuable insight and can truly benefit your business. Feeling a bit lost, we’re here to help! Give us a call for a complimentary GA review.