Delivering Concrete Solutions
Adding a bit of form and finish to an established brand.
S & K Forming was referred to Csek Creative for a new website design, but that’s not all that we did for this great concrete company. After sitting down with the owners of the company, we realized that we needed to begin with a full brand review and the creation of a new look.
The Brand
We worked with owners, Steve and Angie, to establish SK Form & Finish. This new naming protocol isn’t a huge departure from the original S & K Forming, but it offers a more modern approach and a greater understanding of what SK offers; a concrete company that offers a variety of solutions and services for commercial and residential clients.
The company has a long and rich history, both as a family and within the industry. It is a company with strong values and a team that is more than just employees and co-workers. Using a play on words, we took this strong reputation and the work that SK does and presented the positioning line “We Deliver Concrete Solutions”.
The Website
After defining the new brand and messaging around SK Form & Finish, it was time to recreate their online presence. Borrowing from the strong, straight, edges of their logo, we created a website that featured bold fonts. strong imagery and video from their job sites that shows the finer details that go into the beautiful concrete work that SK Form & Finish is known for.
Website Features
Responsive Design
A responsive design allows the website content to automatically resize and reformat to fit on any screen size, from phones to large format televisions, so that the website operates in a user-friendly way across multiple devices.
Blog Publication
A fully-featured news and blogging system that includes social sharing capabilities to maximize the potential reach of content posted. The blog also features Google news integration, commenting, and much more.
Content Management System
The SK Form & Finish team has the ability to update any content and related media anywhere on the new site. Website administrators also have the ability to add, edit, or delete new pages, making it easy to update the site in an efficient and cost-effective way.
Projects Database
SK Form & Finish can show off their latest and greatest work with a few clicks of a button and an upload of a photo. The database includes a photo gallery and fields for the scope of work, client, and additional information, making it easy to share their amazing work!