Where You Want to Live
Bringing Kettle Valley into the Luxury Market
The Village of Kettle Valley and Csek Creative have a long history of working together.
Over the years, Kettle Valley has evolved and their new neighbourhoods and lots are well-suited to higher-end, luxury homes. Because of this shift in demographics, it became necessary to refresh their brand and website to align with the new, modern approach to their home designs.
The Brand
We didn't want to completely walk away from the iconic red Kettle Valley logo as there was already strong brand recognition. Instead, we decided to update the logo to focus more on area of Kettle Valley and downplay the association with the small 'village' type residential community. The resulting design replaced the young girl and picket fence with an image that highlighted the stunning view and proximity to the mountains. We also updated the typeface to reflect a more modern and luxurious feel.
The Website
Kettle Valley is home to a stunning view, and this is particularly true of the lots in their newest neighbourhood, The Highlands. We wanted to capture that view in the website creative and formulate a design that is unique within the market and differentiates Kettle Valley from other communities. We layered the homepage of the new Kettle Valley website with a composition of 5 different images that scroll at different speed. This created the effect of appearing to "drop into" Kettle Valley on a clear starry night. The bold messaging in the sky tells the visitor what they already know - this is Where You Want To Live. The team at Kettle Valley regularly takes spectacular photos of the community and surrounding areas, so we designed the secondary pages to feature these large-format, bold images. The result is a website that truly reflects the visual experience that homeowners have in this award-winning Kelowna community.
Website Features
Responsive Design
A responsive design allows the website content to automatically resize and reformat to fit on any screen size, from phones to large format televisions, so that the website operates in a user-friendly way across multiple devices.
News Publication
A fully-featured news and blogging system that includes social sharing capabilities to maximize the potential reach of content posted. The blog also features a design that allows users to easily flow from one article to the next, maximizing time on site and brand recognition for Kettle Valley.
Content Management System
The Kettle Valley team has the ability to easily update any content and related media anywhere on the site. They can add, edit, or delete new pages, allowing them to take control of the website and make regular updates in a cost-effective and efficient way.
Custom Landing Pages
Kettle Valley has a number of key pages that are the end-point for various digital marketing campaigns. As a result, several pages got the "homepage" treatment and affection needed to assist in converting browsers to customers.
