The Heart of the Okanagan since 1936
Bringing communities together with fresh, local produce
Bringing communities together with fresh, local produce.
BC Tree Fruits has been at the heart of the Okanagan since 1936. Over the years, their community of expert growers have produced and promoted the region's amazing array of fruit, but times have changed, and BC Tree Fruits came to Csek Creative to help refresh their website and make it accessible to a new generation of consumers and potential growers.
The Brand
Bringing communities together with fresh, local produce; This is what BC Tree Fruits is all about. Their leaf logo represents flavourful food grown close to home, using natural and sustainable methods and we knew it would be super beneficial to provide interactive photos, videos, and recipes to express this.
The Website
Simplicity was the key factor we aimed for when starting out on BC Tree Fruits new website. We found that their old website’s focus of the history of fruit in the Okanagan Valley was not representing the direction the brand was heading, and did not provide the proper tools for potential, new, or current growers. We decided to modernize the website and provide ease of access and navigation with simple, clean drop down menus and tabs. We also provided BC Tree Fruits with the ability to seamlessly update their content with fresh videos and news stories.
Website Features
Content Management System
The BC Tree Fruits team has the ability to easily update any content and related media anywhere on the site. They can add, edit, or delete new pages, allowing them to take control of the website and make regular updates in a cost-effective and efficient way.
News Publication
A fully-featured news and blogging system that includes social sharing capabilities to maximize the potential reach of content posted. The blog also features a design that allows users to easily flow from one article to the next, maximizing time on site and brand recognition for BC Tree Fruits.
Intranet for Growers and BC Tree Fruits Employees
With a growers and employees portal, BC Tree Fruits can provide industry professional support for their cooperative team. With over 430 local growers, it is an efficient place for BC Tree Fruits to provide assistance for their team, and ensure that their growers have the tools they need to be successful.
Recipes Database
A clean, fun set of recipe cards showcasing delicious ways to enjoy BC Tree Fruits produce. With a colourful dropdown menu of meals to choose from, the categories are then broken down by which fruit you want to use. This page is versatile and very user friendly.
