Published: December 08 2022
2023 is just around the corner, and that means many businesses (ourselves included) are starting to make plans and objectives for the new year.
The big question is: what types of marketing are worth investing in in 2023? There are always new trends, platforms and consumer preferences to take into account each year, and you will benefit from staying on top of them. You may not choose to implement every shiny new thing into your own strategy, but trends in the business world are trends for a reason—because they’re working!
Here are the top seven marketing trends we think will be gaining traction in 2023, and actionable steps you can take to get ahead of them if they are a fit for your business.
Email marketing continues to be a high-achiever in driving leads and sales for both B2B and B2C businesses.
From sending a regular newsletter to offering special promotions to subscribers to an automated drip campaign, email marketing is one of the most powerful ways to get your message to those who have already shown an interest in your product or service.
If you’ve yet to experiment with email marketing, here are a few ideas to play around with in the new year:
Influencer marketing, or paying someone with a large following to promote your product/service, has continued to grow in popularity across just about every industry. As social media platforms become increasingly competitive places to advertise, partnering with influencers is proving to be an effective way to break through the noise.
If you’re interested in trying out influencer marketing, start small. Remember that you don’t necessarily have to pay an influencer with millions of followers to get results!
Every year, AI becomes more and more integral to your marketing efforts. From algorithms on social media platforms allowing you to get more and more specific with your target audience to the rise of AI art generators and writers, there’s no running away from artificial intelligence—it’s here to stay in one form or another.
Since the importance of AI in marketing is likely to continue increasing, it’s important to start embracing it as a part of your strategy.
The importance of data has been ever-growing for decades, and 2023 will be no exception.
In today’s competitive landscape, collecting and/or leveraging data about your target market is essential to the success of businesses in almost every industry. This doesn’t necessarily mean knowing everything there is to know about a consumer, but gathering basic data such as location, interests and, in some cases, contact information can be a game changer in getting your message to the right people.
The days of relying on surveys and anecdotal evidence are all but gone—today, it’s all about taking advantage of algorithms, automated optimization and lead gen tools.
Here are a few ideas to get you started collecting and leveraging consumer data:
With unprecedented labour shortages impacting every industry, small and medium sized businesses are strengthening their recruitment and retention efforts across the board. Positive employee engagement is, of course, a big part of these initiatives.
However, employee engagement is also becoming an important part of marketing initiatives. This is because employee engagement leads to employee advocacy—the act of employees overtly or covertly promoting the business they work for.
Similar to the idea of influencer marketing, having the people who know your business the best—your employees—speak highly of your brand goes a long way towards improving your authenticity and building trust among consumers.
If you feel you could use some improvement in this area, here are some tips on starting to engage and activate your employees:
TikTok, Snapchat, Reels, YouTube shorts—the demand for short-form video content keeps getting stronger.
On top of social media platforms continuing to prioritize short form organic content, keeping video ads short and sweet is also becoming more and more important. This year, YouTube experimented with placing 5-10 unskippable ads in front of and throughout videos, hinting that the future of successful video ads is short, front loaded messages that grab attention in five seconds or less.
Plus, the addition of BeReal to the suite of popular social media channels shows the draw of simple, unedited and effortless content. And while marketers have yet to completely infiltrate this new platform, big brands like Chipotle have started to experiment with BeReal marketing.
If you find yourself putting off making short form content, here are a few small steps you can take to get started:
Please note that Twitter will do lots of dumb things in coming months.— Elon Musk (@elonmusk) November 9, 2022
We will keep what works & change what doesn’t.
What’s going on with Twitter? Is Facebook really losing money on the Metaverse? Are users actually fleeing those platforms at record speeds?
While it’s impossible to predict what the state of these two social media giants will be this time next year, it’s possible we’ll see a change in the way businesses, organizations and individuals use these platforms to share and consume information. Twitter, in particular, has implemented a number of changes that sparked a necessary shift in the way accounts interact with each other. Whether these changes will be continued, escalated or reversed in the future is to be seen.
If you’re tired of being late to the game on new trends, platforms, algorithms and platforms, we can add a little insight to your feed, inbox and watch list, all tailored to small to medium sized businesses and organizations.