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How To Design Your Website Around Your Brand (Video)

On November 20, 2013, businesses from across the Okanagan gathered at the 324-seat Mary Irwin Theatre to learn about the different tactics that they can use to market themselves in the Okanagan Valley - and beyond.

In this presentation, Ryan Lahay from Csek Creative introduces us to the concept of designing a website with content - naturally helping us create online experiences that align with business goals and objectives.

Designing with "content" in mind is really about aligning goals and objectives with the design of your site. However, this is just the first step. What you need to start thinking about once you create your new site is how you are actually going to market it, now that SEO as we know it is dead.