How a CMS can help your Search Engine Placement

Published: October 02 2008

SEO > How a CMS can help your Search Engine Placement - In the world of search engines, content is king!  Content that is updated on a regular basis is the king of kings. 

Search engines (like Google, Yahoo, and MSN) determine the placement of your site within a given keyword based on some very complicated algorithms that only the super-geeks hired by these search engines and NASA Scientists could possibly comprehend.  In it's simplest form, it breaks down to:“The site with the most relevent content and proper ratio of keywords within that content gets top placement”.  The Spiders will come back on a regular basis to see if that content has changed in a way that may change your placement. Search Spiders (or robots) don't see pretty colours, font selections or well placed graphics of smiling people enjoying your product.  All they see is code and text content. 

What the web page is about is much more important than what it looks like.  Note that this is only from a search engine spider point of view.  Without a nice looking site, you will probably lose any visitors that find you in the search engines before they determine that you have the information or product they are looking for. On average, a website has 2.4 seconds to catch a visitor's attention or they are gone.  That is why web design, programming, and search engine placement should be handled by professionals.  They know all the necessary steps and processes to attract viewers and keep their interest.  But I digress...

So how does this all tie into your Content Management System? The easier it is for you to update your website with new exciting content, the more likely it will be done on a regular basis, and the more the Search Spiders will come back to your site.

The other things to consider is time and money.  Let's say you have a website without a CMS.  You just closed a big deal to make 1 million widgets for the XYZ company.  Adding this to your website would give you another page of information about widgets and what your product does which would give the search engines more information to look at.  First you have to find someone to write up the information, have someone proof read it, send it to your web designer who will take a couple days to post it and send you a bill for their time, then you have to go back in and check to make sure it is correct.  Chances are, by the time you've worked through how much that's going to cost you, you've said, “oh forget it!”  With a CMS you cut down the time it takes to post/review something, and cut out the middle man web designer that is going to charge you to post it.

Every little bit of content helps when it comes to the search engines.  Having a CMS allows you to add those little bits of content that would not normally make it to your website.

Dotcom Media will be holding a “Search Engine Marketing for Businesses” seminar on October 30th by invitation only.  For more information on this seminar or to receive your invitation, please email [email protected]