Encompassing leadership, exploration, discovery, and ultimately navigation.
The Okanagan Mainline Real Estate Board (OMREB) wanted a new entity and strategy to serve 3 core purposes:
Educate the local marketplace around Real Estate trends and news
Promote the OMREB region as a destination to live in, or as a real estate investment
Reinforce messaging that speaks to the value of having a REALTOR in real estate transactions
We knew right away that this was an exciting undertaking and couldn’t wait to roll up our sleeves and help craft a guiding light for the local real estate market.
Since this new direction was about navigating local real estate markets, as well as being a “beacon” for those that are not currently living here - we wanted to play on the concept of leadership, exploration, discovery and ultimately navigation.
118 and West is about direction. We are all moving in different directions in life. Some of us are starting families. Some of us are starting businesses. Some of us are buying our first home, or perhaps, downsizing to our last. Some of us are exploring new lands and opportunities to reconnect with something we feel we have lost.
118 and West aims to provide a resource for navigating our markets as we direct ourselves through them.
We want to serve as a beacon. A guiding star to those who haven't yet discovered this beautiful and diverse area we call home. From the downtown cores of our busiest communities to the green wilderness where wonderers wander and wanderers wonder.
118andWest.com represents the next step in this new direction.
So as we set forth on this new adventure together we wish you all safe travels. All up and down the 118th degree of longitude, and just to the West.
The 118 and West brand has been rolled out in a variety of formats and mediums. A collection of key highlights are included below.
118 and West update and website launch announcement at 2019 OMREB AGM.
In 2019 we released the first content magazine for 118 and West featuring rich articles and valuable information about the local real estate market. Everything from the content to the design, and even the printing of the magazines was done in-house at Csek Creative. We also worked with local vendors to help plan a distribution strategy and then, eventually, distribute the magazine across the OMREB region.
118andWest.com serves as a companion piece for the content magazine. It will also be the home of exciting yet-to-be-announced features to help promote the local real estate market. Now, as we begin rolling out a digital marketing strategy, 118andWest.com will serve as the destination for our efforts.
The earliest implementation of the brand was a listings magazine that was released bi-weekly to the local marketplace. Once created, the listings magazine automatically updates from OMREB’s local database of real estate listings.
OMREB now has a new vehicle for promoting the Southern Interior as a destination for real estate investment as well as speaking to the value that REALTORs add to real estate transactions. Early reception by local Realtors has been favourable and strong, and we are looking forward to driving forward with the new website to build upon the momentum that has been started with the print publications.