Designing a signature website for a Signature festival
Okanagan Wine Festivals Society is committed to providing authentic wine experiences to Valley locals and visitors alike. They strive to connect consumers through uniquely designed wine festivals and tasting events with over 100 member wineries across the Okanagan and Similkameen Valleys.
Together, the OWFS and Csek Creative have tackled two large undertakings. The first, creating a flexible membership management and registration system, and second, a flagship website that speaks to the amazing events they host.
The website for the Okanagan Wine Festival Society had to be many things, to many stakeholders. It needed to educate consumers about the festivals occurring across the year. It needed to promote member wineries and tourism partners. It needed to allow members to register to pour at events, and it needed to manage member fees and renewals. All of this was just the tip of the iceberg. We had our work cut out for this.
We started by creating a flexible member and event management system that allows OWFS to administer member fees, as well as act as a customer relationship management system. The events management system was built right into the same system so OWFS only ever needed to go to one place to manage the 100's of events they help plan and execute every year.
With a strong framework, we built a public facing website on top of the events and member database. This allowed the website to automatically promote members and events - as well as allowing members to renew their membership online via a credit card.
The design of the website was created to allow flexibility for messaging and marketing. Every aspect of the homepage (and secondary pages), can be updated to match the most pressing initiative of the OWFS at any point in the year. The OWFS doesn't just have a website - they have a business solution.
A responsive website allows the created property to display, and operate, in a user-friendly way across multiple device types and screen sizes.
The ability to manage membership accounts and fees. All members are visible on the website as well, creating a great promotional channel for members of the OWFS. Members can manage their profiles and update it to include a wide array of display options.
The ability to create and market signature events, as well as let OWFS members promote their own events. Event registration can be done online, and all e-commerce transactions are PCI compliant and secure.
Member Directory and Mapping
In addition to the member directory, a mapping component was developed to allow website visitors to visually see the geographic breakdown and scope of the OWFS membership base.
Social Media Integration
OWFS is “plugged in” across the board. All commenting is done through facebook social comments, all created media items can automatically shared through the content management system, as well as shared by website visitors.
Members can register and pay their dues online, as well as pay for additional event coverage. All e-commerce payments is PCI certified and secure.