Every business has problems that need solutions. For some businesses, the problem lies in getting started in rebranding, which was the case for a Kelowna-based office solutions provider when they came to Csek Creative.
A recognition of a market opportunity spurred Andre Brosseau to bring his operational experiences to the Okanagan. Andre was the President and a founding partner in Alberta based Digitex, Canada largest provider of Canon office equipment. Digitex acquired the Kelowna-based Lakeside Office System, a business that had been servicing the area for “forever”. After spending a short time in Kelowna, Andre fell in love with the area and felt the Okanagan had more to offer his family so he decided to move to Kelowna and sell his interest in Digitex, and in turn purchased the Kelowna Digitex location.
Andre found himself at a unique crossroads. His new business could not continue to be Digitex, but reverting to the former Lakeside Office branding would come with some potential issues of its own. The team at Csek Creative worked with Andre to create an entirely new and innovative identity for the digital solutions business. In fact, the new identity and business is so innovative, that it was dubbed Innov8.
Defining the brand
In a market that is over-saturated with office solution companies, innov8 needed a brand and a voice that would stand apart from the rest, and find a target demographic to resonate with. Csek Creative helped define this for innov8.
establishing a brand
A brand is the most important asset an organization owns. It provides the platform strategic foundation upon which your business will grow. As it can strengthen over time so too can it weaken unless it is understood and respected by those who own the brand and by those who deliver the brand experience to the market place.
A brand is simple in it’s description, challenging in it’s delivery. The innov8 brand is the perception you want to create about the experience to be expected. That perception is built upon an understanding of meaningful values and is fulfilled for consumers when perception creates expectation and that expectation is fulfilled. The fulfillment of the brand experience is guided by a brand promise.
A brand review was conducted with the principals of innov8.
Name, positioning, brand values, features and benefits and brand challenges were reviewed.
the brand mission
innov8 is a brand synonymous with performance, at the highest level.
The brand is innovative, leading edge, specialized and passionate, committed to empowering our clients to achieve to their highest level possible. Our brand will always stand by our clients to motivate, support and provide leadership in pursuit of individual athletic and personal goals.
The brand will be built upon long term, meaningful and loyal relationships with clients guided always by the need to succeed upon an ethical, value based platform.
The brand is respectful, yet demanding. The brand is friendly, yet insistent.
The brand is ambitious and has integrity, and the two must always co-exist.
the brand promise
A brand promise is an internal declaration. describing to all those engaged in the delivery of the brand, how the experience consumers have at innov8 will be fulfilled. The brand promise is an internal point of reference.
1. innov 8 is an organization engaged in the delivery of leading edge business solutions.
2. innov8 is a certified provider of timely on-site support services.
3. innov 8 promises to be accountable and transparent in all respects.
4. innov8 promises that digital solutions will be practical and professional.
5. innov8 promises to genuinely care about the success of the companies with whom we partner.
6. innov8 promsies to be a responsible and engaged corporate citizen of the communities in which it conducts business
7. innov8 promises to be trustworthy, understanding that trusting relationships are invaluable, once lost never regained.
8. innov8 values relationship above all else promising to remain on the leading edge of digital solutions for business
Developing the website
This site was designed to provide a consistent experience across all platforms and was created as a Responsive Website. Both mobile users, desktop users, and everyone else in-between have an optimized site for their viewing experience. The benefit of a Responsive approach is that innov8 only has to administer one site, and content is pushed out to all platforms at the same time.
A responsive website allows the created property to display, and operate, in a user-friendly way across multiple device types and screen sizes.
A fully-featured news system, along with social sharing capabilities, Google news integration, commenting, and much more.
Content Management System
innov8ds.ca website administrators have the ability to update any content and related media anywhere on the site. They also have the ability to add, edit, or delete new pages.
Social Media Integration
Innov8 is “plugged in” across the board. All commenting is done through Facebook social comments, all created media items can automatically shared through the content management system, as well as shared by site visitors.