Published: January 19 2016
Content Marketing is a word that you may have heard a lot of lately; It’s the general, catch-all term for everything from blogging to social media. This is a form of marketing that involves the creation and sharing of content to help build your brand and increase your bottom-line.
Content Marketing is the content that you create and/or share to platforms, including:
Content marketing is very different from traditional marketing and the tactics typically used for platforms like radio commercials and magazine ads rarely succeed when utilized for content marketing. But don’t be too alarmed; there are some simple things you can do to help increase your chances of success.
Believe it or not, content marketing is all about respect and relationships. By offering your consumers something of value for free, you are building your brand equity and consumer confidence. Then, when the times comes that the consumer needs you or a friend asks for a referral, you will be the first business that they think of.
To be successful with content marketing, you must always value your viewers’ time and intelligence. When you offer people things of value, whether that’s information, assistance, something to inspire, or something to amuse, you are acknowledging that their time is precious. By creating and/or sharing content that is tailored to your audience, without pretense, you send the message that you understand them and respect their intelligence.
Lastly, utilize your content marketing efforts to build strong relationships with your consumers and their networks through honesty, sincerity, and communication.
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