5 Signs That Your Website is in Need of a Redesign
We get it – creating a new website can be a stressful experience. Not only that, it can involve a large investment of capital. That’s why businesses need to squeeze every last ounce of value out of their websites. However, a time comes when the site design, structure, content, and platform become too out of date – at this point, your old site could be costing you potential sales - and a redesign needs to take place.
Here 5 signs that your website is in need of a redesign (or at least a tune-up)...
Your website does not work on a mobile device
Mobile Internet usage has skyrocketed these last few years. Websites that do not have a mobile-friendly design, or responsive design, are making bad first-impressions to potential customers. We are starting to see that some sites have over 50% of visitors coming from mobile devices now.
Your website does not have the infrastructure for a content strategy
Content marketing is the new “go-to” strategy for generating traffic to your site. This means you need a great, visible, place on your site to act as your content silo. In most cases, this translates to a usable, well-designed, blog (like the on you are reading right now) that allows visitors on your website to consume and engage with your content.
Your website does not have any landing pages for marketing campaigns
Whether you are running an offline, or online, marketing campaign – you should be directing traffic to a targeted landing page for the best results. We just wrote an article on landing pages a few weeks back that you can read here. If you have a variety of products or services that you plan on promoting, you should have a page dedicated to each one.
You can’t change any of the content on your website
Modern websites are built atop a content management system (or CMS for short). These systems allow you to make simple edits to your website so you don’t always need to contact (and pay for) a web developer to simply update some text. If you do not have a CMS for your site, you are missing out on a great tool that helps you control costs.
Your website is a poorly performing salesperson
Your website should be your best salesperson. It is working around the clock, and does exactly what you tell it to do. If you are not seeing sales generated from your website, it may be time to take a good hard look at it and ask yourself why. You wouldn’t keep an under-performing sales person around would you?