On November 20, 2013, businesses from Kelowna and across the Okanagan gathered at the 324-seat Mary Irwin Theatre to learn about the different tactics that they can use to market themselves in the Okanagan Valley - and beyond.
In this presentation, Ryan Lahay from Csek Creative explains the basic concepts of advertising online. He explains how targeted messaging in ads need to point to targeted landing pages for optimal conversion. He then explains how to use the strategy across multiple advertising channels, such as Google Adwords, Facebook, Twitter, and other media sites.
He then moves onto the importance of content marketing, and how it can act as the key ingredient in all your other online efforts.