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3 ways a newsletter will drive the sales you’re not getting from your other marketing tactics

Are newsletters a thing of the past? Does anybody actually read them? Who wants another email in their inbox these days?

Your customers do. At least, they do if you’ve got valuable content to share with them.

If you’ve ever considered creating a newsletter for your business but shied away, unsure whether or not you’ll get the return on investment you’re looking for, we can assure you that there are businesses succeeding in your industry using email marketing to drive traffic, build their brands, and increase sales.

Here’s why you should join them:

Open a direct line to your biggest fans

Would you rather reach 1000 people who may or may not be interested in your business or 100 people who love your products and are extremely likely to make a purchase?

While it’s important to have a strategy in place to reach new customers who haven’t heard of you yet, a newsletter is a great way to push content out to people who have directly expressed interest in you already.

How often do people choose to see ads or promotional content? When you send out a newsletter, you’re reaching all the fans of your business who said yes please to hearing from you on a regular basis! This allows you to craft targeted content that will likely look different from the more generic messaging you push out on social media or search engine ads. 

Turn previous customers into return customers

The most effective marketing strategies are those that reach people whose interests align with your product or service. What better way to engage an audience you know is interested in what you offer than to reach out to people who have already purchased from or done business with you in the past?

Ever been checking out at a store and had the cashier ask you if you want to sign up for their newsletter to get 10% off? Or had the option to subscribe to a newsletter during an online transaction? This is a great way for a business to maintain touchpoints with previous customers and send them targeted promotions, sales, or details on products they’re likely to be interested in. All of which, as you can imagine, are very effective in driving sales.

Having a newsletter—even if it only gets sent once per month or even once per quarter—and a strategy for capturing previous customers in a mailing list is a great way to keep people engaged with your brand and more likely to be a return customer.

Educate, incentivize, convert

If you run a service-oriented business that doesn’t necessarily have promotions, sales, or featured products to share, you can still use a newsletter as a tool to engage current and prospective clients and make sales.

By leveraging your newsletter as a platform to create and share high-value content that your audience will be highly incentivized to read, you can easily capture the attention of readers who have an interest in a particular service. 

For example, if your business installs residential air conditioning units, you might share a blog in your newsletter called “3 signs that it’s time to replace your old A/C unit” followed up by a call to contact you for help with the installation. Interested subscribers will click through, read the blog, and hopefully either contact you right then, or have you top of mind when they decide to go through with the replacement.

Ready to start a dialogue with your biggest fans?

Once you’ve decided to start your own newsletter, you’ll need to decide on an email marketing software (a couple we use with our clients include MailChimp and Constant Contact), create a template that reflects the content you want to send, and put together your mailing list.

If you need help with any or all of these steps, we’re always happy to help. We can either help you get set up and let you take it from there or take on the entire process, including creating the content and sending out each newsletter.

Contact us for more information.

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