Search Engine Positioning

Search Engine Optimization is the process of ensuring your website has the potential to be viewable in Search Engines. This entails:

Internet Market Research – reviewing your site as well as your competitor's and analyzing Internet search patterns to develop a strategy.
Content creation – creating pages about a specific subject your company is passionate about offering to a customer.
On page optimization – making sure there are key phrases within the content.
Site usability – ensuring the site is easy to understand and use. This is also a function of our Website Design service.
Conversion optimization – creating appropriate and understandable calls to action which will lead people to from landing pages to action pages which complete a sale or sign-up.

Search Engine Positioning is the process of creating environment which allows Search Engines to be able to find your website. This could entail:

Submissions to Search Engines
Linking strategies – placing your website link in high quality (many times free) portals or directories. This could include adding your site to comments on blogs.
Analytics – analyzing and understanding the usage patterns of your customers and uncovering any potential problems.
Online Marketing Campaigns – creating campaigns utilizing services such as Google Adwords Pay Per Click Program.

The trick is to ensure, that while your website may be found by Search Engines, it will be read by human beings and understanding that their needs are different.

What we're beginning to find is that many websites contain content that is clearly written for a computer. No persuasive language is present and its literally bloated with every type of search keyword phrase necessary to be attractive to a Web Bot. Here's an example:

We provide Search Engine Optimization and Search Engine Positioning to Companies throughout British Columbia (BC), the Okanagan, and Kelowna. Our Search Engine Positioning Services involve consultation, strategy, linking in Search Directories and Search Portals. By creating Targeted Search Engine Campaigns in Google and Yahoo you will benefit from top placement in Search Engines. Call us and benefit from our experienced Internet Marketing team.

As you can see, there is a significant difference in what a person might find valuable as opposed to a Search Bot. It's certainly something to be aware of, that the "voice" of your words strongly coincide with your corporate brand (which, by the way, doesn't stop at your logo).

To find out more about how Csek Creative can help you, feel free to contact us.

DESIGN & MARKETING

DEVELOPMENT & CONSULTING

Estimate

#206 - 1441 Ellis Street Kelowna, BC, V1Y 6P5 p: 250.862.8010 Sitemap

Services