We just need to take a look through our portfolio to see the wide variety of goals a company has when designing a completely new custom website or going through the process of a redesign. Often, there's an attempt by our clients to streamline operations, enhance an existing facet of their business offering, revitalize their brand, enter into a completely new business paradigm, or support any existing marketing campaigns or initiatives.
Whatever the case, and because many of our clients already have existing brands and know the value of design and keeping things like colours, fonts, and other visual elements consistent, it makes it difficult to rely on entry-level methods to create an online "presence" quickly – such as website design templates.
We've tried it in the past. More often then not we end up re-vamping the template entirely to make the brand fit or add a specific functionality that is not part of the template's feature set. In the end, the cost is usually the same amount. As such, custom website design is Csek Creative's primary service.
The visual layout of the website is only part of the equation. Much of our design time is spent looking at usability studies and understanding what moves or is valuable to your intended audience.
The effects of visual design are subtle difficult to quantify. Studies have shown that companies using visual design as a tool often outperform their competitors in the stock market. Your clients will appreciate it when your message is the simplest and easiest one to put into action, but your competitors certainly won't.
If you are considering website design templates in order to cut down on costs or save time, you may wish to seriously consider having a custom website designed instead. If you value design, as you should, you will know that design is more than just making something pretty. It's about creating a deep and meaningful visual connection between your brand and your customers.
Interestingly enough, a website's brand impact doesn't end with the visual. Interactivity creates a whole new relationship with your customer where things like ease-of-use will translate to “I feel really comfortable doing business with this person.”
Of businesses that see design as integral to their operations many:
Many of our clients have noticed that our work has helped simplify processes within their organization, raised the level of pride within staff, encouraged usage by employees uncomfortable with technology, and simply made them look more successful in the eyes of their customers.
Our Design and Brand Consulting service comes part in parcel with our custom website design service.
To find out more about how Csek Creative can help you, feel free to contact us.
#206 - 1441 Ellis Street Kelowna, BC, V1Y 6P5 p: 250.862.8010
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